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Winky Lux Taps Lauren Bloomer As New CEO

Ushers in a new era of strategic growth and creative innovation.

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By: Lianna Albrizio

Associate Editor

CEO Lauren Bloomer and Co-Founder and Creative Director Natalie Mackey.

Winky Lux has appointed Lauren Bloomer as its new chief executive officer. Officials say the strategic leadership transition comes as part of a carefully crafted vision led by co-founder Natalie Mackey, who will continue to drive the brand’s creative evolution as creative director. “I have always believed that great leadership fuels creative innovation,” said Mackey. “After an extensive search for a visionary leader who shares our passion for redefining beauty, I am...

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